One topic we all can agree on is that it is often difficult to provide content that your web visitors want. I’d like to share with you a quick way to help figure out what your visitors want using Google Analytics that I recently discovered.

Step by Step:

1. Log into your Google Analytics account and select “Content” on the left hand column
2. Now click “Content Drilldown” from the list that came up beneath “Content”
3. “Content Drilldown” shows your top page views and various site statistics. From this screen look in the lower right corner and click the “Show Rows” menu and choose 500.
4. Now you have a very long list of your top performing pages. Scroll down the list until you start finding search results. If you are using Wordpress you will be looking for something like this:

5. Now as you can see these are search result pages. People were searching for World of Warcraft, Call of Duty, Gears of War etc. on my video game fonts website.
6. Now I have a list of the most requested fonts on my website that I currently don’t have and can prioritize which fonts I should add next.

This is just a quick example done on a small scale to show you how to use Google Analytics to determine what people want from your website by analyzing search results. I hope it gives you some ideas on what content you should be adding next. This certainly beats the other way I was using before - a font request form on a contact page. I’ve had one request since the site was redesigned months ago whereas the data I have here is just a portion of the search results I’ve received.

What do you think? Share your thoughts below.