I spent about 30 - 45 minutes a couple nights ago stumbling accross the Business, Entrepreneurship, Marketing, Weblogs and Video Games categories. I’ve never really used the website that much due to time constraints, but I actually ended up having a lot of fun. However, one thing I noticed is that after a while I realized something, when I stumble upon websites I was frequently deciding on whether or not to scroll down simply based on the look of the website. Is this a superficial way to view websites? Yes. Is this what forces some stumble upon visitors away from your website? Yes.
When I see a design that looks like it’s coming out of the late 90’s or just barely entering the new millenium I think to myself, “I don’t have a lot of time to invest finding new websites so I’m not going to bother looking at this one.”
lol… Now granted, sometimes I’ll stick around to let the title try and convince me it’s worth reading but having a poor and/or outdated design makes me want to click the stumble button again to check out something else and I’m sure other people think the same leads to a higher bounce rate for stumblers in my opinion.
I know this is a short post, but I’d like to hear some feedback about how you use StumbleUpon:
As a webmaster or blogger, do you believe your poor website design leads to a higher bounce rate for Stumblers?
As a reader do you judge a book by it’s cover?
Let me know what you think and feel free to check out my stumble upon profile and add me to your friends list.
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